Robert A. Larson has had a lifetime experience in diemaking and diecutting. He has been a diemaker and a diecutter. Since 1986 he has published DDIN International, a quarterly journal devoted to the Diecutting Process. He organized and presented the Diecutting Symposium Educational Conference and Exposition that has been presented over 20 years in Asia, Europe and North America. He developed and presented www.dieco.com, a website devoted to the Diecutting Process with over 5000 on-line pages. He has written countless articles on diecutting and diemaking. He was an organizing member of the Diemaking and Diecutting Association (DDA) in 1972. He actively participated in the association as it transformed itself into the National Association of Diemaking and Diecutting (NADD) and then into the International Association of Diecutting and Diemaking (IADD).

He has received a number of awards and recognition in the industry. He has traveled extensively worldwide experiencing all types of diecutting and diemaking in many countries. His latest adventure is writing this book, “The World of Diecutting”.